Reel Design Team

Kelly DeSerio-Capozzi
Lead Designer

Kelly is a Color and Style Specialist. Her own passion and success in the Bridal Beauty industry is the basis for building the ReelStyle Bridal Brand. She started her bridal passion by pursuing a Fashion Design Degree, specialized in bridal gowns, from The Fashion Institute & Technology of New York. She was already a licensed beautician at age 18, and built her reputation in the beauty industry while putting herself through school. Upon graduation, she had her final Gown chosen by Demetrios himself of “Demetrios Bridal” for a window display in his Midtown Bridal Salon. Kelly’s designing ambitions seemed to take a back seat to her hair career, but plays an important part in her inspiration. Now her approach to hair designing and coloring is based on the same foundation she studied in Garment Design.

Alyssa Calderone
Essentials Coordinator

Kelly and I have been friends for over 15 years. We both knew the dynamic of our personal relationship would transfer to a beautiful professional and respectful partnership. Kelly asked me to become a partner to expand ReelStyle Bridal. My experience with administrative work and customer service is as elaborate as my skills with accessory design and floral arrangements. My mother has been a bridal florist for 35 years and instilled in me the same passion for the industry from a young age.

Kelly and I REELy know all the details to say I DO…pun intended!

The Bridal Beauty Experts

ReelStyle Bridal has provided 15 years of dedication to Brides and their Beauty Experience, proudly servicing over 50 Brides per year.  Founded by Hair Stylist and Color Specialist, Kelly DeSerio, whose industry knowledge, talent, and passion for Bridal Beauty and Fashion, has set the standard for the intimate and professional experience Brides of all styles and ethnicities can expect to receive by ReelStyle Bridal’s top team of artists.

deAmour Salon Specializing in weddings for over 18 years, deAmour Salon is at the forefront of wedding beauty and style. Referred by the top wedding coordinators, photographers, DJ’s and venues, our clientele includes a host of celebrities and distinguished personalities who rely on us to provide the highest level of customer service.

Bridal Services

Hair Styling

Bridal Trial, Day of the Wedding, Maid/Matron of Honor, Bridesmaids, Junior Bridesmaids, Mother of the Bride/Groom, Flower Girl, Blow-Dry Style

Makeup Artistry

Bridal Trial, Day of the Wedding, Maid/Matron of Honor, Bridesmaids, Junior Bridesmaids, Mother of the Bride/Groom, Flower Girl, Blow-Dry Style

Color Treatments

Bridal Balayage, Single Process Color, Glaze, Extensions with Color Spray Tanning, Brow Shaping and Waxing

Spray Tanning

Full Body, Face/Chest, Arms/Legs, Custom Blends

Hair Removal

Legs, Arms, Bikini, Brazilian, Brow Shaping